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International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences), by Robert T. Moran, David O. Braate
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This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.
Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.
With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.
- Sales Rank: #2433233 in eBooks
- Published on: 2013-01-11
- Released on: 2013-01-11
- Format: Kindle eBook
About the Author
Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.
Most helpful customer reviews
0 of 0 people found the following review helpful.
International Business Case Study (Managing Cultural Differences)
By Ernest C. Boswarva
very useful case studies. Based on actual events and which bring to life the tensions and misunderstandings inherent in cross culture negotiations. These are very useful for class exercises. PS As an instructor I would like to get hold of an instructors handbook but have not at the time of writing this short review, succeedded.
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